So the supermarkets are going to sell less fresh food, and the executives aren't going to make quite so much profit. They are not really bothered about their customers who are far wiser and recognise a con. The supermarkets are trying like Mr Enders of Airbus to scare us. Such lazy people would be happy to remain in the EU folks. I am sure, in their own interests, that they will find ways of countering any effects of NO DEAL.
At worst this can only be a temporary phenomena during March. Significantly, this is also a time when redundancies are announced, 9000 at Tesco for example.
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